Two decades of building,
leading, and starting over.

Featured in the National Enquirer at age 10.

Homeschooled and entered university at age 16.

At 17, re-engineered 3 hospital departments and eliminated critical redundancies in preparation for the Cactus Credentialing Software implementation.

Founded a nationally recognized environmental advertising company.

Landed and managed campaigns for Pepsi, Lenovo, Blue Cross Blue Shield, and McDonald's, including executing the first-ever McCafe vehicle wrap.

In 2011, went through a divorce and started over from nothing. What came next was proof that defining what matters and rebuilding around it actually works.

Scaled the agency to HubSpot Platinum status in record time (2016).

Managed HubSpot's largest client to date (2015), PureFlix, now a Sony company.

Her son Oliver (Ollie) was born in 2015, during the agency years. Building a business and building a family at the same time.

Led a $130,000/month retainer and architected strategies for a 7-million-contact database.

Recipient of the "Make Mine a Million Dollar Business" award from Count Me In, supported by American Express.

Won the market by reverse-engineering a multi-million dollar product line derived from customer testimonials and buyer data to solve specific market pain points.

Built and scaled a premier Amazon brand within the United States, mastering logistics and brand positioning in a hyper-competitive landscape.

Successfully exited the multi-million dollar brand in 2019. The same year her daughter Eliza was born. She sold the business and welcomed her second child in the same season. Everything she builds, she builds for them.

Wrote the definitive guide for digital growth, How to be an Online Marketing Rockstar, published by SGIA.

Featured speaker at national industry conferences for the Specialty Graphic Imaging Association (SGIA).

Regular contributing columnist for the SGIA Quarterly Journal.

Consistently received top-tier ratings for converting complex marketing strategies into high-ROI actions.

Successfully navigated a 4-year "Total System Siege" (2020–2024) using AI as a cognitive scaffold to manage hospice, multiple cancer diagnoses, and business transitions simultaneously.

Expertly carried the mental, emotional, and physical loads of a multi-generational family crisis while maintaining a trauma-informed parenting environment and homeschooling her children.

Developed The Unlock, a six-movement methodology for leaders who have been broken open by life, designed to rebuild who they are and create a second brain that carries the work forward.